Google, Google Google. Today it means a search engine that can answer your every query but what will Google mean tomorrow. Already webster has added google(v.) as literal definition and with google labs fueling google's corparate desire for innovation whose to say what google's future will be. With a rise in click fraud google could fall-out, becoming the next AltaVista but most likely Google has anticipated these potential issues and considering the entire company is a cult of Geniuses, I fully doubt that google will give in to such pressures. Already google is expanding past their Advertising shackles of click advertising and onto more reliable and lucritive busines solutions. Tomorrow Larry Page and Sergey Brin could quit their day jobs and force Eric Shcmidt to run the company with his ideas without the pressures of his parents, Google's founders. Not even John Battelle, author of The Search could insinuate or argue what tomorrow will be for Google but just remember what the possible implications are when you type in your every request into that Godly search box. Don't fear Google, enthuse at it's possible impact on our every-day lives. (Amusingly, Google's has proved to be as much of an enigma life as it was in Birth.)